Privacy Policy

1. Information We Collect

We collect the following types of information:

• Personal Data: Name, email address, phone number, billing/shipping address, and any other information you voluntarily provide.

• Payment Information: Processed securely through PCI-compliant third-party payment processors.

• Device & Usage Information: IP address, browser type, operating system, and pages visited via cookies or similar technologies.

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2. Legal Basis for Processing (GDPR)

If you are located in the EEA, we rely on the following legal bases to process your personal data:

• Consent (e.g., for email marketing)

• Contractual necessity (e.g., to fulfill your purchase)

• Legal obligation (e.g., for tax compliance)

• Legitimate interests (e.g., website performance, fraud prevention)

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3. Your Rights Under GDPR and CCPA

Under GDPR (EEA residents), you have the right to:

• Access your personal data

• Correct inaccurate data

• Request erasure (“right to be forgotten”)

• Restrict or object to processing

• Data portability

• Withdraw consent at any time

Under CCPA (California residents), you have the right to:

• Know what personal data we collect, use, disclose, or sell

• Request deletion of your data

• Opt out of the sale of personal data (we do not sell your data)

• Non-discrimination for exercising your rights

To exercise your rights, email us at privacy@soflosg.com.

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4. Use of Cookies

We use cookies to:

• Improve user experience

• Analyze traffic via third-party tools (e.g., Google Analytics)

• Remember your preferences and cart contents

You can manage cookie preferences in your browser or via our cookie settings banner.

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5. Data Sharing and Disclosure

We may share personal data with:

• Service Providers (e.g., Shopify, Stripe, logistics companies)

• Analytics Providers

• Legal or regulatory authorities, when required by law

We do not sell your personal information to third parties.

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6. Data Security and Retention

We use administrative, technical, and physical safeguards to protect your data. While no system is 100% secure, we strive to follow best practices.

We retain personal data only as long as necessary to fulfill the purposes outlined or comply with legal obligations.

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7. International Data Transfers

If you are outside the United States, your data may be transferred to and processed in the U.S. We ensure appropriate safeguards, such as standard contractual clauses, are in place for cross-border data transfers.

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8. Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If we discover such data, we will delete it promptly.

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9. Product Warranty Disclaimer – Antimicrobial Claims

Our fabrics are treated with antimicrobial technologies designed to inhibit the growth of microorganisms. However, antimicrobial properties are intended to protect the product itself and do not claim to prevent or treat any human illnesses or infections.

• The efficacy of antimicrobial treatment may vary based on fabric use, wash cycles, and environmental conditions.

• These treatments are not a substitute for proper cleaning, hygiene, or infection prevention practices.

No express or implied warranties are made regarding the medical or health performance of our antimicrobial products. For more details, refer to our Terms and Conditions.

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10. Policy Updates

We may revise this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date.

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11. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights:

SoFlo Strategy Group LLC
Email: privacy@soflosg.com.com
Phone: (954) 695-9139